“Bombay Stock Exchange (BSE Ltd.), Asia’s 1st exchange and the fastest in the world. BSE is India’s leading exchange group which relies on SMS to keep millions of investors updated about their investments and transactions. SMS is fast and effective but also prone to phishing and frauds.

We are happy to note that with TRAI’s new regulation, SPAM and other unsolicited communications will be nipped in the bud and branded communication will help build trust and faith with end users.”

“SMS based direct to consumer communication is one of the most effective channel for customer engagement for us at Future Group. We use this engaging channel to not only communicate promotional content but also leverage this medium to regularly update our loyal customers about their loyalty points balance, OTP for account validation etc.

Therefore, a secure and reliable messaging platform is at the very foundation of our customer led retail business.

In this regard, TRAI’s recent regulation on Unsolicited Commercial Communication is certainly a welcome step to curb spam messaging and potential fraud. We welcome this initiative and are optimistic about the positive impact this will bring to end-customers and businesses alike.”

“Being in the banking Industry we send sensitive information such as OTP, transaction and balance information to customers over SMS. Hence it is imperative that all customer communication channels must be secured and reliable over the globe.

I am happy to learn that with TRAI’s new regulation, messages will be end-to-end encrypted and the brand/Sender ID will not be compromised, empowering our customers to trust all branded communications and take further action on them without hesitation.”

“SPAM is a big nuisance. All of us get dozens of unsolicited calls and SMS daily ! Now with TRAI’s new regulation SPAM will be a thing of past. Added to that message will become more secure which is great news for the banking industry which send a lot of confidential communications to our customers over SMS.”

“SMS is an important channel of communicating with our customers as we send out information on product purchases, registration, services, etc.

We at KENT, believe that with TRAI’s new regulation SMS communication will become more trusted and secure and will be eventually beneficial for the brand.”

“TRAI’s new regulation on UCC is a step in the right direction. Not only consumers get to decide whom they want to receive the communications from, but also choose their preferred days and time. This echoes our principle of safeguarding the customer's interests.”

“As a diversified company with presence in sectors such as housing finance, real estate & wealth management, we have a robust multi-channel customer communication strategy. SMS is one such channel that we use quite effectively to relay critical information to our customers such as OTP, details on loans and investments etc.

Being strong advocates of customer privacy, we welcome TRAI’s new regulation aimed at curbing spam and promoting branded communications which will help in building trust with our customers.”

“PNB Housing Finance is a customer oriented organization, hence it is of utmost importance to build a trusted communication eco-system.

With, TRAI’s new regulation on UCC user privacy will finally get the focus it needs. We are hoping that this regulation will be able to curb spam and reduce all fraud communications from reaching customers.”

“SMS is one of the most widely used communication channels and we at Adobe are happy to note that TRAI has introduced a new regulation that will prevent spamming, reduce fraud and help brands own sender IDs that will make their communication more trusted and help deliver better RoI.”

"Freecharge is the simplest & fastest way to do an online recharge for Prepaid Mobile, Postpaid Bill, Datacard & DTH, etc. We send out notifications for all the transactions, offers & loyalty points via SMS.

With TRAI introducing the new UCC regulation, our critical communication will become more secure and will eventually lead to a better customer experience."